Stop Making Marketing Complicated
Look, I work in "marketing," so I consume a lot of "marketing-related" content. Well, upon over-consuming content this weekend, I've come to a decision.
Everyone is making marketing too complicated.
I've said it before and I'll say it again, marketing is simple. Marketing can be difficult to execute, but, at its core, marketing is simple.
Every client that I've ever worked with in this business has used the same word when they talk about marketing: overwhelmed. That bums me out, but I don't blame these folks. Our industry has overcomplicated marketing to such a level where its simplicity is no longer accessible to the lay person.
The only two things that matter.
To effectively market literally anything, you only need to identify two things:
What is my message?
Who is my audience?
That's it. If you nail down those two things, you can market literally anything effectively. There's a lot of things that happen after you answer those two questions, but that's the core.
Am I oversimplifying things?
Maybe. But that's what I call affective marketing.
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